Technology has become a cliche, and then you add "instructional" and most people look a little blank when you tell them this is your field. So let's tear it apart, and start with instructional design, as did Smith and Ragan (1993), but maybe the short version?
Instruction: facilitating learning; design: intentional planning. So an elevator speech might be "I translate learning into an instructional plan." When you add technology, defined as tools, machines or techniques used to solve a common problem, you might say, "I apply tools, machines and techniques to enhance instructional plans that result in learning."
I liked the model outined in Introduction to Instructional Design, (Smith & Ragan, 1993). I know from personal experience in working with instructional designers, that process is not always linear, it is works to create the final product: learning.
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